Every now and then, it’s worth going back to the ground rules of influence laid out over 30 years ago by Robert Cialdini. His six universal principles of persuasion, first outlined in his book ‘Influence: The Psychology of Persuasion’ are:
"...When it comes to weight loss, should your goal be 1-3 pounds weight loss or exactly 2 pounds? Which one would keep you committed?"
The research shows that a flexible goal achieves better results and has better long term engagement… he explains how and why!
James Capon is a founding partner of Lazy Horses. He feels he is rational when he needs to be. But he's probably wrong about that.