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Even at 20, our brain continues to develop...

24/3/2015

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Both from the viewpoint of developmental psychologists and marketers, the way teenagers make their decisions and how they are influenced can be critical in building up a long term relationships. Professor Sarah-Jayne Blakemore of UCL London disputes the still widely accepted idea that brain development takes place primarily in the first 3 to 4 years of life. 


In fact, a healthy thinking balance between the more rational 'new brain' (in particular the pre-frontal cortex) and the older parts of the brain (think 'fight and flight') may not exist until our early to mid-20's. 
It really makes you think twice about subjects like driving, voting and the age that soldiers go to war!


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If you want to find out more about the adolescent brain, listen to Professor Sarah-Jayne Blakemore in this new BBC radio interview or watch her earlier TED talk at: www.ted.com/talks/sarah_jayne_blakemore_the_mysterious_workings_of_the_adolescent_brain?language=en#t-7666
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    James Capon is a founding partner of Lazy Horses. He feels he is rational when he needs to be. But he's probably wrong about that.

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