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Team Building Does Not Improve Work

13/5/2013

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In this article from the Daily Telegraph, from February 2012, Peter Kelly the Enterprise Director at Vodafone is quoted as saying that the top 3 'team-building' requests are:
  • provide a more supportive atmosphere at work
  • enable better team communication
  • offer tools for flexible working 
He goes on to say: "Many genuine team-building activities can be valuable, but ultimately, to achieve better teamwork, businesses need to get the basics right first." 

We would have to agree!

Team building doesn't improve work
Office "team-building'" exercises only succeed in leaving staff feeling more awkward about dealing with their colleagues, according to a survey.

We may pride ourselves on being a nation of good sports, but most employees think that doing more company team-building events would not help improve how they work. The survey carried out by Vodafone UK and YouGov suggests workers feel that some organised team-building activities can be a waste of time, and at worst, are toe-curlingly embarrassing.

Workers would much prefer being able to communicate with each other better at work rather than being forced to build rapport with their co-workers by sharing adrenaline experiences or performing 'trust' exercises.

The research among more than 1,000 British employees with colleagues uncovered some excruciating examples of awkward and silly team-building activities, including enduring bikini-clad 'bed baths' and massages from colleagues, holding lingerie parties, and eating crickets as part of a 'bush tucker trial' style event.

While the majority of workers surveyed (66 %) have been made to do some form of team-building activity, more than half (54 %) don't feel that doing more would help them work better with their colleagues. "British companies are spending a huge amount of time and effort in building more effective teams," says Peter Kelly, Enterprise Director at Vodafone UK. "This research confirms that people place more value on open, collaborative and flexible ways of working every day than one-off team-building exercises."

According to the survey, adrenaline experiences like speed-boating and bungee jumping are considered the least effective team-building activities, followed by trust exercises such as being blindfolded and led by colleagues. Those deemed most effective are social events like going out for a drink or a meal, followed by volunteering and charity work.

Rather than potentially waste money on frivolous team-building exercises, respondents with a negative view of team-building suggest that companies should instead focus on providing a more supportive atmosphere at work, enabling better team communication and offering tools for flexible working as their top three priorities.

"Many genuine team-building activities can be valuable, but ultimately, to achieve better teamwork businesses need to get the basics right first. Employers need to focus on how their employees work day-to-day, and give staff the tools they need to be able to do their job best. Employees also want to be able to work smarter - and that means easy access to customers, colleagues and information wherever they are," said Mr Kelly.


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    James Capon is a founding partner of Lazy Horses. He feels he is rational when he needs to be. But he's probably wrong about that.

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