The Art of Telling Stories

Richard Turure is a remarkable young man. Growing up as a young Masai boy, he found a way to scare off dangerous lions, which has now been broadly adopted by other local communities.
Admittedly, he was coached well by the folks at TED, but he presents his story with ease and conviction. 
He could have just talked about his discovery, but he tells the story of how it came about and that's what strikes an emotional chord with all of us. In so doing, he is unconciously making sure that his is a story we will never forget.