Starting with the rational...

        We usually begin with individual assessments that help you discover your natural strengths. Each of us has one brain quadrant that is dominant; where the biochemistry allows us to think easily and efficiently. Using Jungian principles and the BTSA Thinking Styles Assessment pioneered by Dr Katherine Benziger, we establish your strengths and look for consistency across your work and business life.

Emotionally Speaking
   After acknowledging these natural strengths and then sharing them (if and when appropriate) with others, we move on to the emotional, instinctive and faster reacting part of your brain… the limbic system and the brain-stem. Together, they form the more primitive parts of the brain, that we share with most other animals. In our analogy, we move on from the knight-rider on the horse, to the horse itself.

Two Brains in Harmony
        Combining information from both areas builds up the individual components that you need to work more effectively and to better understand where your team colleagues and others are coming from. Then we work on the communication skills needed to interact with specific people or in the preparations of presentations and situations that up to now may have proved difficult.

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Two Brains, Old and New

       The dual process theory shows how something we experience can occur in two quite different ways, being the result of two distinct processes - an automatic, unconscious one and another which is controlled and conscious. With the right argumentation or when conditioned by new experiences, those conscious processes, (in the form of attitudes and actions) can change, but the unconscious ones take a long time to adapt or form new habits... if at all. 
        Daniel Kahneman in his worldwide best-selling book, “Thinking, fast and slow”, provides further interpretation when differentiating these two styles of processing and calling them intuition (fast) and reasoning (slow). 
The intuitive style is fast and automatic, he says, usually with strong emotional bonds included in the reasoning process, based on formed habits and very difficult to change or manipulate. Reasoning, on the other hand, takes its time and is much more volatile, being subject to conscious judgements and attitudes.

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