Both from the viewpoint of developmental psychologists and marketers, the way teenagers make their decisions and how they are influenced can be critical in building up a long term relationships. Professor Sarah-Jayne Blakemore of UCL London disputes the still widely accepted idea that brain development takes place primarily in the first 3 to 4 years of life.
If you want to find out more about the adolescent brain, listen to Professor Sarah-Jayne Blakemore in this new BBC radio interview or watch her earlier TED talk at: www.ted.com/talks/sarah_jayne_blakemore_the_mysterious_workings_of_the_adolescent_brain?language=en#t-7666
James Capon is a founding partner of Lazy Horses. He feels he is rational when he needs to be. But he's probably wrong about that.