Full article at: http://blogs.hbr.org/cs/2013/06/how_cios_can_change_the_game.html
Don't talk IT. Talk business. As Leni Kaufman noted: "I think often people come into a conference room, they come into a meeting, and then they talk IT. Well, don't talk IT. Talk business. Talk about the goals of the company, the growth plan, the projection it's on, how you're going to improve profitability, talk about what the government is funding, what's happening with sequestration. Be part of that conversation, and then you become part of what is on the CEO's mind. You have to do the job that you're there to do, but really make it much bigger, much broader than that."